Honesty and Integrity
Approach work with pride and communicate honesty. Exhibit honesty and integrity in all daily work.

Respect for Every Individual
Listen to fellow associates and clients, and consider their needs. Appreciate the differences that exist between you. Respect other people's opinions in decision-making.

Innovation, Creativity and Initiative
Use knowledge; experience and imagination to do your job better today than you did yesterday.

Excellence
Strive for excellence by working to the best of your ability all the time. Attempt to exceed the expectations of fellow associates and clients.

Leadership by Example
Set high standards of achievement, and challenge yourself and your associates to meet them every day. Leaders should take charge and create an environment that fosters competence and reliability.


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